Email marketing has withstood the test of time to remain one essential marketing tool for businesses of all sizes. It has the potential to bring in quality leads and turn one-time customers into repeat customers, provided you use optimal Business IT Support Services to run an efficient marketing campaign. Don’t believe us? Here are some statistics to support our statement.
- More than 70% of millennials prefer emails as their preferred mode for professional communication.
- Around 50% or more revenue comes through segmented emails.
- Emails have an average $44 Return on Investment (ROI) rate for every $1 spent.
- Email marketing can increase conversion rates by more than 100%.
A visitor to your website becomes a lead when they provide some sort of contact information, mostly their email address. Email marketing allows you to market your product efficiently without it becoming a nuisance for the buyer.
How Can Email Marketing Drive Customer Engagement?
When marketing your product, you have to focus on creating a seamless buyer’s journey. Marketing texts are a nuisance because the customer cannot control when to view them or not. Receiving a promotional text about the launch of a new product in the middle of a hectic day can be very irritating.
Emails, on the other hand, allow your audience to read your message at their own convenience. You can build a friendly and mutually beneficial relationship with your clients via email by customizing each message. When used right, it can even be the most beneficial marketing tool for businesses to build a loyal customer base.
You can also enhance customer engagement by making them feel special. When collecting leads, ask customers for details such as their birthdates, send congratulatory emails to them, and special birthday discounts. You can also send them anniversary discounts for being on the subscription list for a year to make them feel rewarded for their loyalty.
We understand that many believe social media to be the most engaging marketing platform of all. However, customer engagement is the measure of meaningful interactions between customers and clients. Whereas you may see many people interacting on social media, not many of these are meaningful interactions.
How to Use Email Marketing Successfully?
Successfully unleashing the potential email marketing presents can be challenging. It requires sifting through a substantial amount of data to find leads, segment them into groups such as repeat customers, one-time customers, cold leads, and more, and then create and launch personalized messages for all.
Chances are small to medium-sized businesses may have to opt for IT Project Management Services from an external company to ensure operational efficiency. They may also be outsourcing web hosting, content creation, and multiple other digital services.
To run a business successfully, one must align business strategies to work toward the benefit of a business collectively, and that can prove extremely challenging, especially for small to medium-sized businesses. Here’s where Managed Service Providers (MSP) like Multi –t-Tech can help.
Multi-t-Tech can be the perfect solution for all your IT and digital requirements. We offer a complete range of Business IT Support Services, including digital marketing, Search Engine Optimization, and more. With us, you can get one centralized and effective technical partnership to ensure operational efficiency and maximum profitability.